Marketing Services

Full Service Marketing - Strategy to Sales
Everything Working Together

Strategic Marketing, Tactical Marketing, And Sales.
Do You Know The Difference? Most people don’t know the difference.
They may refer to marketing when they mean sales, or vice versa. There are significant differences between them, and there is a dependency seldom recognized.

Unless the strategic marketing issues are dealt with, it is impossible to do tactical marketing well; and if tactical marketing is not bringing interested parties to the sales people, they will be wasting time trying to find potential customers.

Strategic Marketing is about positioning the company in the marketplace. The questions answered in this effort begin with “Why.” The kinds of work done in Strategic Marketing are:

Market Opportunity Identification
Competitor Analysis
Strategic Positioning
Corporate Fit
Alliances
Acquisitions

Tactical Marketing is about executing the strategic plan. The questions answered in this effort begin with “How.” The kinds of work done in Tactical Marketing are:

Newsletters
Brochures
Catalogs
Advertising
Articles
Press Releases
Website Evaluation
Website Design

Sales is responsible for managing customer relationships. This includes activities associated with booking orders, servicing the customer, and after-the-sale work. The kinds of work done in Sales are:

Responding to Leads generated by marketing
Developing Relationships With Customers
Understanding Customer Issues
Key Account Selling
Booking Orders
Customer Service
Follow-Up Sales Calls

What We Can Do For You
BestFit Solutions performs services that cover all 14 categories of strategic and tactical marketing shown above, and help clients systemize their interactions with prospects and customers. We conduct MasterMind training for companies to teach them how to develop powerful marketing (See MasterMind page).

We offer a two day seminar that will teach your top salespeople how to penetrate and influence the key accounts now controlled by your competition. To find out more about this, please use our Information Request Form or call us at (503) 206-0333.

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