Sales and Marketing

What is the difference between marketing and sales?
Many people mistakenly think that selling and marketing are the same - they definitely are not!

The American Marketing Association's definition of marketing is:
"The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives."

What is a plain English definition of Marketing?
Marketing is all of the advance work that you do, to increase gross revenue.   Strategic Marketing includes competitive analysis, economic and market research, and more.  Tactical Marketing is all of the actions you take to reach and persuade Suspects, Prospects, and Customers. Some of those tactical actions might be:

• Newsletters
• Emails
• Brochures
• Direct Mail
• Catalogs
• Advertising
• Articles
• Press Releases
• Website Evaluation
• Website Design

What is Sales?
Sales is the immediate activities necessary to transact business.  The sales team is responsible for all personal interaction between the company and its customers/clients.  Each sales person should be the customer’s representative to the company, whose job it is to foster a good business environment.

When done skillfully, marketing evaluates information gathered by sales in light of other data collected, and provides to sales all the tools of persuasion they must have to obtain business.

Marketing services or consulting?
If you have a clear idea of your needs, then choosing from the services offered by BestFit Solutions may be the best thing to do.  Go to the Marketing Services page to find what you need.  Think of it as Marketing Á la carte.  Copywriting a website page might be a good example.
If you are looking for help in deciding the best course of action, then consulting might be better.  Think of it as a complete seven-course meal prepared by an award winning chef.
We can work with you from either perspective, or a combination of both. 

Integrated Marketing
If it seemed odd to you that technology and marketing are heavily weighted on this website, then you may not have noticed that the Internet is having a major impact on businesses.  In a very short span of time, we have gone from little business to lots of business being done thorough the Internet.  Yet, most businesses still struggle.  At BestFit Solutions, we have the tools to marry marketing campaigns to contact databases, collect data, and obtain market intelligence from reports.  All with very little labor.  Ask us about it if you are interested.