Red Horse for Marketing

How Important is Marketing to a Small Business?

Marketing, in ANY business, consists of the activities which bring prospects to you - Prepared to do business with your company. Small businesses just don’t have as many resources as big businesses. So it is vitally important for them to be sure that what they do spend brings interested prospects to them.

If your company:

• Put an ad in the local circular
• Send a post card to a prospect
• Print a handout to give to a prospect
• Make calls to people you think need what you sell
• Have a website and/or use any social networking

Then your company engages in marketing.

The BIG Problem about Marketing
Is finding out what brings you business, and what doesn’t.  More money is wasted on ads and actions which bring no business, than any other activity for the average company.  Red Horse CRM (RHCRM) can show the results of your every marketing action, PRECISELY. 

You will know exactly which activities brought prospects to the company and which had the largest sum of orders. It allows you to track every order back to the marketing action that initially generated the interest. In short, it helps you manage your marketing by accurately showing you the specific actions and activities that resulted in sales revenue. It shows you which activities you should expand and which should be modified or ended.

What an enormous saving your company can realize, just by eliminating ads and actions which do nothing to bring you business!  And the benefits don’t stop there.  By using the program, you can fine-tune your promotional efforts to be more effective, measuring percentage improvements for each change. 

Manage Marketing Campaigns
Marketing campaigns are nothing more than the group of actions you take to increase orders for a particular part of your business. A grouping, if you will, to assess effectiveness. 

Additional Analysis
There are many standard reports already in the system to help you understand how your marketing actions are affecting your business.  But, if you prefer to create your own reports, the imbedded SQL Reports Writer, already included in MS SQL, can help you format your data just the way you like. Or, if neither of these options in RHSCRM meets your informational needs, you can run your own Pivot Table analysis on any criterion that may interest you. This makes it easy to test various “what if” conditions to help you work through different scenarios or changes that you may want to consider.

Marketing Surveys 
RHCRM has included an easy-to-use survey system that helps you quickly create marketing surveys to reveal the mind of your purchasers, or test the effectiveness of your offerings.  You don’t need expensive add-ons or other tools to send the surveys out via email or put on your website.  The data obtained in the surveys becomes part of the marketing database; providing even more information to help you determine what works and why.

Find Out More?