Only large companies can afford a complete business marketing staff. The smart companies (including some large companies) keep a list of marketing services companies for their direct marketing and copywriting needs, particularly in times of overload.

Looking for some leverage in getting more business? Marketing Services is it. To do a complete job of business marketing, you would need a larger staff than the average company can afford, and most of the time they’d be bored stiff for lack of work. By employing a marketing services company, direct marketing consultant or copywriting firm on a retainer basis, you can have the skills you need, when you need them, at a reasonable cost.

Full-time Business Marketing on a part-time budget

Let’s face it, your business marketing requirements are probably fairly small. Yes, the job should be done, and you want to insure the company is headed in the right direction for growth and profitability. But, do you actually need a full time business marketing staff? Probably not. And, anyone you could afford full time is unlikely to have the right skills.

You can get the expertise you desire, without breaking the budget, by contracting (on an exclusive basis) an experienced marketing consultant. When we say ‘Exclusive,’ we mean exclusive for your type of company, or geography, or other restriction which makes sense.

You WANT them to have similar arrangements with other non-competitive clients. It’s like a time-sharing arrangement. None of you need bear the full cost of the consultant – only what you must.

Direct Marketing is alive and well

Remember the bundles of direct mail pieces that used to arrive every day? For a while they disappeared, and emails seemed to take their place. Now, the effectiveness of emails seems to be on the wane. So, how can we say direct marketing is alive and well? Because it never died.

Direct mail to businesses slowed for a while, and then increased. Today, it is one of the most effective ways to reach and present your marketing message to a company. It has even surged in use for consumer products and services. No, it is unlikely to ever reach the heights of years past, but it is a proven sales getter.

Mass marketing, such as radio and TV works well when you cannot obtain a list of prospects, or if the list is larger than you can handle. If you can obtain a list, then direct marketing is generally more cost effective. You get the most from direct marketing when you have a list of prospects which is an excellent fit with your ideal prospect.

The best kind of list is made of past customers, particularly with emails. If your past customers have good feelings towards your company or your sales representative, this gives you an edge over an email from an unknown. Of the more than twenty discrete types of marketing vehicles, direct marketing is distinctive in its ability to deliver the sale. To do it well, it helps to have a marketing services company specializing in it.

Use Copywriting to convince

Remember the kid in school whose ‘What I did this summer’ composition made you wish you were there? That’s what a copywriter does. They have a knack of making the dull seem interesting, and the interesting seem vibrant. Didn’t you wish THAT kid had written your story?

Copywriting will make your product or service come alive for the targeted reader. They will want to know more, and will want to have it.

Use Copywriting to get it done

Writing is an awkward activity. Difficult too! Otherwise you would have had the web page/sales letter/letter of recommendation/etc. already off your desk and done. Writing anything seems to stand in the way of getting work done. It takes so long, and seldom comes out the way you want.

So, do what my grandfather said to do in cases like this, “Hire it done.” By using a copywriter, you can get it done just by having a conversation and explaining what points you want to make. Copywriters have developed the ability to take other people’s words and ideas, and put them on paper. You have complete control over what is said, and you get it done fast.

Once you experience how fast a copywriter can put your ideas on paper, you will wonder why you waited so long to try it. BestFit liked it so much we brought in our own copywriters and let clients use them (some of the time).

Marketing Services Conclusion

By using marketing services, you get the benefit of experts in their field, while only paying for how much of their expertise you use. We have business marketing consultants who can help you develop an entire strategy, or work out what marketing tactics make sense for you. If direct marketing is right for you, we either have or know the right people to make your campaign ring the till.

Copywriting services are available by the piece or for a project. They also do search engine optimization writing for websites. Get it off your desk and get it done with our marketing services.

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