Marketing Process for Small Business
Effective Small Business Marketing Process
Our Marketing Process
With our Marketing Consulting Services, we use a comprehensive and principles-base approach to marketing where we:
- Examine your business and evaluate your product or service offerings for points of differentiation.
- Research your marketplace (and perhaps the economy) to identify opportunities for growth.
- Research your competition to identify areas of weakness and un-served needs.
- Help you understand what your prospects are really looking for when doing business with companies like yours.
- Work to help innovate your business to hit the prospects "Hot Buttons" exactly.
- Craft the marketing messages that match the driving needs and the emotional intensity of the buyer.
- Design and secure the appropriate media to generate leads to get your business to grow.
- Design and create the marketing tools necessary to support your sales efforts.
- Assist in instituting a contact-management strategy, complete with a regularly scheduled series of marketing pieces.
- Employ tracking methods to measure results and save money.
The Fulfillment Process
In support of the marketing effort, we provide the following services:
- Copywriting Services
- Website Content Development
- Email Campaigns
- Management of Website Developers (because they speak a different language)
- Trade Show Materials, and Pre- and Post- Trade Show Communications
- Logo and Identity Packages
- Advertisement Design and Production
- Media Placement
- Brochure Design and Production
- Direct Mail / Postcards / Flyers
- Web Site design and Hosting
- Search Engine Optimization
- Application Development
- Strategic Web Consulting
- Multi-Media design and production
Obviously, not all situations require everything above.
We choose those elements that most effectively grow sales, as determined by our research.
Check our Free Marketing Resources for some cost-effective ways to increase business for your company.
You can also reach us through our Information Request Form or by calling (503) 206-0333
| 