Marketing Planning with a Mastermind Group

The Marketing Mastermind Group

  Learn How To Systematize Your Marketing
To Produce Predictable & Extremely Profitable Results

“The ‘Mastermind’ can be defined as: Coordination of knowledge and effort in a spirit of harmony between two or more people, for the attainment of a definite purpose.” Napoleon Hill

Within Napoleon Hill’s classic masterpiece, "Think And Grow Rich", the power of the Mastermind Group is evident throughout each chapter. Almost every great fortune earned and every event of great historic significance has been accomplished by harnessing the collective power of brilliant men and women’s minds. Imagine the opportunity to learn how to take your business to the next level, learning step-by-step with other business owners how to increase your profits and improve your bottom line.

This power can be used to dramatically grow and expand your business and we are offering this power to a limited number of qualified participants. Every week, a group consisting of no more than 10 business owners (from non-competing industries) will meet together on Wednesday via web conference.

For two extensive hours you will learn new marketing techniques, how to implement those techniques into your business, and how to draw from the enormous amount of power and synergy that emanates from 10 minds all focused on one definite, specific goal… optimization of your business.

Participation is based upon meeting certain criteria. Not just any business owner will be allowed, but only those who are qualified and willing to do the following:

• You must be committed to the group.

The Mastermind Group will meet for two hours, once a week, for 12 weeks. If you miss 2 consecutive meetings, you will be asked to leave the group and another business owner will replace you. Again, you must be committed to the group for it to be effective.

• You must be willing to be a vocal participant.

If you wish to participate in the Mastermind group, you must actively participate in the group discussions, reporting on assignments and developing alliances. You must also be willing to share your experiences with the group in your own industry. If you want to just sit and watch, do not join this group. Being pro-active is a major part of the Master Mind group.

• You must be willing to learn and implement the assignments for your business.

Implementation creates action, and there is nothing more frustrating to the synergy of a group than to learn and create brilliant strategies and then not see them acted upon. This is not to say that you must implement every idea, but you will be expected to fulfill each assignment and then report your results to the group so that everyone will benefit from the experience.

The Mastermind Group creates it’s own success by the efforts of all the participants, meaning success is determined by what you put into the group. It’s almost impossible for you to complete the course without seeing dramatic growth in your business.

Through your participation, you will see the following:

• Increases In Business Performance and Financial Gain
• Personalized Advice
• Business Networking
• Joint Ventures & Alliances
• Proven Marketing Systems

Below is an outline of the basic process we go through with each group:

Meeting 1 -- Think & Grow Rich – Introduction 
                             Identifying goals (where you are and where you want to go)
                             Exponential Growth Chart (the growth factor)

Meeting 2 -- Have Something Good To Say; The Four C’s of Confidence
                             Building Your Business Case – Discovering Values
                             Step One:  Discovery Questions
                             Step Two: Decision Matrix & Value Hierarchy

Meeting 3 -- The Business Case – Translating Values Into Business Arguments
                             Step Three: 2-Deep Case Outline & “Instant” Lead Generators

Meeting 4 -- The Business Case – Detailing Support For The Arguments
                            Step Four: 3-Deep Case Outline

Meeting 5 -- The Business Case – Verifying The Business Case
                              Step Five: Creating & Conducting Customer Surveys
                              Step Six: Creating & Conducting Competitive Surveys

Meeting 6 -- Developing Basic Tools 
                             Step Seven: Writing Headlines
                                  a. Plain English
                                  b. Headline Starters
                                  c. Headline Bank

Meeting 7 -- Developing Advanced Tools
                              Step Eight: Risk Lowering Strategies & Creating Offers
                              Step Nine: The Master Letter

Meeting 8 -- Developing The Message
                              Step Ten: Writing Guidelines & Evaluations
                              Step Eleven: Testimonials

Meeting 9 -- Choosing Market and Media
                              Step Twelve: Identify Your Target Market & Appropriate Media
                              Step Thirteen: Creating Lead Generators

Meeting 10 - Systematizing Marketing Actions
                               Step Fourteen: Creating Marketing Tools
                               Step Fifteen: Maximize & Optimize
                                    (Joint-Ventures, Alliances, Cross-Promotions)

Meeting 11 - Advanced Marketing Actions
                               Step Sixteen: Bumping & Up-selling
                               Step Seventeen: Pro-Active Referral System

Meeting 12 - Program Overview -- Course Graduation

To find out when the next MasterMind Group is starting, provide us your contact information, and we will let you know. 
MasterMind Inquiry inquiry form

If you like the ideas above, but are unable to commit the time to attend, perhaps you would be interested in a consulting engagement.  If so, please contact us for a free marketing overview analysis.