Articles

Making Marketing Toe the Mark

Tue, 21 Jun 2011 00:00:00 -0700

Most small businesses do not have marketing, but too many of those that do, don’t get what they need from it.

CRM Failure Guarantee

Sat, 18 Jun 2011 00:00:00 -0700

Major industry research surveys conducted over the past several years, concluded that... 60% to 70% of all CRM / SFA projects fail! Why is a matter�for discussion, but included here are some reasons that are guaranteed to cause failure.

Analytics Brings More Profitability

Tue, 14 Jun 2011 00:00:00 -0700

Another good piece of information that we think is still relevant today.

Is Branding for you?

Sun, 12 Jun 2011 00:00:00 -0700

Many marketing consultants promote ‘Branding.’� If you listen to them, this is the answer to slow sales.�
Proponents of ‘Branding’ point to major products or companies as proof of its worth.� But does it work for a small company?

Perfect CRM

Fri, 10 Jun 2011 00:00:00 -0700

An excellent article that explains what CRM truly is and why it does not take technology to accomplish it.