Free Small Business Marketing Resources

Free Small Business Marketing Resources

BestFit Solutions offers the following for your use:

How to tell if you need marketing help in your business

Not sure if your lackluster sales are a one-time event?  Answer for yourself just 11 questions and you will have a good idea if you REALLY need help. Read our white paper, Do You Need Marketing Help?

How to pick the right marketing consultant

Don’t waste time and money with the wrong consultant.  Media expenses can balloon fast for no increase in sales with the wrong consultant.  Here is a list of 10 questions to ask any consultant you are considering to find out if they know how to help you.  We also include the answers you should get.  Read this, Pick The Right Consultant

Is a marketing consultant right for your business?

Even the best marketing or sales consultant will fail if conditions are wrong. This self-test will save you money if using a consultant is wrong for you.  Make the most of your money with this, Will a Marketing Consultant Work For You

How bad is your marketing material?

Here is a way to find out.  We have developed an evaluation form that will give you the ability to judge ANY marketing material, from ads to letters that your prospects and customers see.  Great tool to apply to any marketing material, your or your competitors - Writing Evaluation Worksheet

Does the competition keep beating you at that REALLY important customer? 

This report shows why some companies regularly have the inside track at major customers, and where in the buying process senior executives involve themselves.  If this report excites you, then you may be ready to have your sales force trained to accomplish the same for you.  The title says it all - Selling to Senior Executives

How much growth do you need?

With this spreadsheet you can figure out how much your business will grow, from small changes to key marketing parameters.  Just plug in your current figures, and adjust the parameters by small amounts.  The results will surprise you.  You will know EXACTLY what changes you need to get the growth you want.  Check out our - Growth Indicator Sheet

How much money should you spend on advertising?

With this tool you can enter the details of your business and any advertising proposal to figure out whether you should use the proposal at all; or if it is a good proposal, how much money you should spend.  Your accountant will love the ROI (Return on Investment) calculation!  Know in advance what to expect with our ROI Worksheet

Recommended Books

	Bottom Up Marketing by Al Ries and Jack Trout A non-traditional and useful look at marketing. Common sense, as opposed to theoretical approach.
	Marketing Channels by Stern, El-Ansary & Coughlan The creation, organization, and management of channels to market.
	Marketing Management by Philip Kotler The encyclopedia of marketing. Everything about marketing is in it, but it is pretty stuffy.
	Marketing Warfare by Al Ries and Jack Trout Why you should NOT follow big company marketing patterns.
	Monopolize Your Marketplace by Richard Harshaw A refreshing, and somewhat irreverent, look at creating your marketing message.
	Guerrilla Marketing on the Internet by Jay Levinson Updated version of the classic that incorporates the latest technology into your marketing mix.
	Guerrilla Marketing by Jay Levinson An classic of its time that is still an innovative, take-no-prisoners, approach to marketing for the small- and medium-size business owner.
	Do-It-Yourself Marketing Research  by George Breen Some very practical suggestions to gather your own data.